Project
Generative AI for Art Investors
Accruing over $20m in nine days as lead product designer
Overview
I collaborated closely with the HENI data science team to lead an end-to-end project, developing a product that leverages generative AI and machine learning to produce unique artworks that could be invested in as physical or digital assets. Designed in partnership with Damien Hirst, the interface invites art collectors and enthusiasts to create and purchase one-of-a-kind pieces, available as signed physical artworks or digital NFTs.
The problem
Investors and art collectors often feel uncertain about investing in projects that use generative AI due to concerns over the artists depth of contribution and the unique value of AI-generated artworks.
This hesitation creates a barrier to confident purchasing and affects their willingness to include such art in their collections.
The goal
Design an engaging, informative interface that empowers investors and art collectors to purchase confidently by the highlighting artist’s contribution to the algorithms behind each piece. Also create a seamless checkout experience supporting multiple payment options for digital and physical artworks, with discounts for customers owning other Hirst pieces.
Top features
Interactive components
A seamless checkout experience
Notable success
$20.9m
Sales in 9 days
