Project
Fostering trust in financial services
Utilising banking patterns for cryptocurrency investors
Overview
In the world of Banking and the emergence of Cryptocurrency, Gravity (in 2021) bridges the gap between the two, creating an intuitive experience for mass adoption, therefore, making investing in Cryptocurrencies easy. Gravity is a people-focused brand with a strong focus on financial sovereignty. No catches. No loopholes.
The problem
User adoption of blockchain and Web3 technologies is hindered by concerns over security, transparency, and usability. Confusing security protocols, opaque transaction processes, and complex interfaces fuel distrust, limiting the technology’s accessibility. Clear solutions are needed to build a more secure, transparent, and user-friendly Web3 experience.
The goal
To design new features that foster user trust and streamline the UX to make Gravity iOS feel like a seamless bridge between traditional banking and cryptocurrency, making digital asset investment accessible, intuitive, and secure for everyone. Gravity iOS strives to drive mass adoption through a user-friendly platform that champions financial sovereignty, transparency, and simplicity, with no hidden catches or complexities.
Top features
Interactive components
Over £4m invested in the first four weeks
Notable success
26%
increase in user retention
16%
less support tickets
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