I've helped position HENI as an leader in the art-tech sector with design driven strategy in ambiguous challenge areas. I've led very successful 0-to-1 initiatives, collaborated closely with engineering and data science, redesigned a world-leading art market database, and improved data accuracy with LLMs and Al.

I also completely eliminated the accrued design debt with a new design system, strategic platform redesigns and shipping 50+ A/B tests for growth.

I improved many products in the Bitstocks ecosystem during my tenure, including the fintech app, Gravity iOS. Gravity is a people-focused brand with a strong focus on financial sovereignty. I designed new features that fostered user trust and boosted retention. The Introducer programme allowed users to invite friends and family to the application earn a percentage of their transaction fees — creating passive income for life. No catches. No loopholes.

I improved many products in the Bitstocks ecosystem during my tenure, including the fintech app, Gravity iOS. Gravity is a people-focused brand with a strong focus on financial sovereignty. I designed new features that fostered user trust and boosted retention. The Introducer programme allowed users to invite friends and family to the application earn a percentage of their transaction fees — creating passive income for life. No catches. No loopholes.